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Social media users
in Uruguay

AT THE END OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Uruguay

Uruguay flag
Facebook users in Uruguay
2024
3 261 500
54%
women
46%
men
 
 
13-17
n/a
10.2%
8.7%
18-24
19%
14.1%
13.1%
25-34
27.2%
9.7%
8.9%
35-44
18.6%
8.1%
6.8%
45-54
14.9%
5.8%
4.6%
55-64
10.4%
6%
3.9%
65+
9.9%

There were 3 261 500 Facebook users in Uruguay in December 2024, which accounted for 91.9% of its entire population.

The majority of them were women - 54%.

People aged 25 to 34 were the largest user group (888 100).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 128 800.

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Instagram users in Uruguay

Uruguay flag
Instagram users in Uruguay
2024
2 349 100
56.5%
women
43.5%
men
 
 
13-17
n/a
12.7%
10.2%
18-24
22.9%
15.8%
14%
25-34
29.7%
10.4%
8.4%
35-44
18.8%
8.1%
5.5%
45-54
13.6%
5.2%
3.2%
55-64
8.3%
4.4%
2.3%
65+
6.6%

There were 2 349 100 Instagram users in Uruguay in December 2024, which accounted for 66.2% of its entire population.

The majority of them were women - 56.5%.

People aged 25 to 34 were the largest user group (698 300).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 130 300.

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Messenger users in Uruguay

Uruguay flag
Messenger users in Uruguay
2024
2 185 400
54.1%
women
45.9%
men
 
 
13-17
n/a
5.9%
5.1%
18-24
11%
13.2%
12.4%
25-34
25.6%
10.7%
9.7%
35-44
20.4%
9.6%
8.1%
45-54
17.6%
7.2%
5.7%
55-64
13%
7.5%
4.9%
65+
12.4%

There were 2 185 400 Messenger users in Uruguay in December 2024, which accounted for 61.6% of its entire population.

The majority of them were women - 54.1%.

People aged 25 to 34 were the largest user group (559 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 106 200.

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Linkedin users in Uruguay

Uruguay flag
Linkedin users in Uruguay
2024
1 602 000
32.5%
18-24
32.5%
46.2%
25-34
46.2%
18.7%
35-54
18.7%
2.6%
55+
2.6%

There were 1 602 000 Linkedin users in Uruguay in December 2024, which accounted for 45.1% of its entire population.

People aged 25 to 34 were the largest user group (740 000).

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